Korea

In our new Digital IQ Index: Korea report, the third of four studies in a series focused on the APAC region, there were many interesting and telling data points that came out of our research. Some of these related to social media: Korean platform Kakao Talk, for example, has almost 2.5x more registered users (19M) in-country than global giant Facebook (8.2M). Other highlights relate to consumer habits. Often called the most wired city in the world because of its incredible broadband penetration and high social media adoption rates, South Korea, not surprisingly, is also a role model when it comes to e-commerce as a proportion of total retail sales; today, Koreans are more than twice as likely as Americans to make their purchases online (13 percent versus 6 percent). In the infographic above, you’ll find an enhanced sampling of this kind of data, all of which is included in the full report.

 

To download an excerpt of the 2013 Digital IQ Index: Korea study (the full version is only available to L2 members), click here. And be sure to check our site later this week when we release our final APAC report on ‘The Gateways’, which covers Singapore, Hong Kong and Taiwan.

 

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