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CPG and old economy firms are experiencing a brain drain of unrivaled proportions as executives flee for Google, Facebook, and Amazon. L2 conducted an analysis of employee migration patterns between these firms that confirmed this trend. Over 600 digital professionals at P&G and more than 300 at L’Oreal left their jobs for Google, Facebook, or Amazon — and almost no one is going back.

See L2’s Insight Report on Digital Organizations for more on how digital is reshaping the work space.

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