With the recent release of our first Digital IQ Index: China Beauty supplement, Estée Lauder proved once again that it’s in a digital class of its own, landing its third consecutive No. 1 ranking in less than a year. Among the 20 brands featured in this new China supplement (the first of four regional addenda we’ll publish this year), it was the American beauty giant whose Site, Digital Marketing, Social Media and Mobile efforts — the four areas on which our rankings are based — registered the most impressive overall score. Building on an already strong performance in 2011, Estée Lauder upped its game by expanding presence on social media networks, launching a successful, multi-platform sampling campaign for the Optimizer product line, and introducing Osaio, a sister brand specifically developed for, and digitally marketed very effectively to the Chinese consumer.
For a more in-depth breakdown of why digital Genius Estée Lauder earned yet another top title, click on the image below.
In the coming months, we will release China-focused supplements on Fashion, Watches & Jewelry, and Hotels. To learn more about these new offerings, click here. To download an excerpt of the China Beauty supplement, click here.
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