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This week’s winner is an ex-NBA star who received more in endorsements from the Nike Jordan brand last year than his entire income between 1984 and 2003. Nike is also attempting to further cash in on this partnership. It is opening a Michael Jordan-only store in Chicago this weekend, selling only merchandise trademarked with the “Jumpman” silhouette.

Bonus: What is L2 Founder Scott Galloway’s favorite song? Find out in the video.

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