After hitting the three million advertisers mark this week, Facebook has stepped up its efforts to woo brands outside North America by translating its online training course for marketers into six new languages.
The number of Facebook advertisers has surged 50% since last year, and they are also buying more mobile ads, which helped bring the company’s Q4 revenue to $5.84 billion. As many as 70% of advertisers are outside the U.S., said Jason Fournier, the company’s creativity and brand marketing manager.
The Blueprint training course will be translated into German, Portuguese, Korean, Spanish, Japanese and simplified Chinese – reflecting Facebook’s most promising advertising markets. While the U.S. generates the bulk of brand posts, Brazil, Germany, South Korea, and Japan are not far behind, according to L2’s Intelligence Report: Social Platforms.
Aside from Brazil and the U.S., however, most countries continue to generate comparatively few interactions. Perhaps the new courses signal Facebook’s plan to diversify its revenue from sponsored posts beyond the U.S.