Farfetch, the e-commerce network of high-end boutiques, bought brick-and-mortar retailer Browns. Farfetch CEO and Founder José Neves explained the reason behind the purchase: He envisions the future of luxury fashion as a seamless merge of physical experiences with technology.

L2 research finds brands are increasingly stepping away from relying on e-commerce to mixing e-commerce with physical stores. For example, 73% of brands in L2’s Index are offering in-store returns for online purchases, which saves return shipping costs.

And while stores should not rely on foot traffic to drive sales – foot traffic to shopping centers is declining while U.S. retail sales have grown in the past five years.

Shoppers are now webrooming, making choices online and picking up in-store. Why don’t they prefer to complete their sales online? Here is a list of reasons why consumers abandon online carts from L2’s Insight Report on Shipping & Fulfillment.


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