Farfetch, the e-commerce network of high-end boutiques, bought brick-and-mortar retailer Browns. Farfetch CEO and Founder José Neves explained the reason behind the purchase: He envisions the future of luxury fashion as a seamless merge of physical experiences with technology.
L2 research finds brands are increasingly stepping away from relying on e-commerce to mixing e-commerce with physical stores. For example, 73% of brands in L2’s Index are offering in-store returns for online purchases, which saves return shipping costs.
Shoppers are now webrooming, making choices online and picking up in-store. Why don’t they prefer to complete their sales online? Here is a list of reasons why consumers abandon online carts from L2’s Insight Report on Shipping & Fulfillment.