Instagram is a mine of followers and likes for Fashion brands during fashion week. During the previous Fashion Month (September), Fashion brands registered on average 8,300 interactions per post and 71,000 new followers. That’s a great return for 12 posts per week, which is the average of all Fashion brand activity on the social platform during the Milan, London, Paris and New York events. Strategic moves can bring even higher returns. For example, Kendall Jenner’s repost of the @DolceGabbana runway finale (from the front row) garnered 10x the engagement of posts on the brand account.
A look at the sheer volume of posts tagged #NYFW, #PFW, #LFW, and #MFW shows why posts during these events do so well. As of October 2014 1,343,691 post were tagged #NYFW and 779,172 were tagged #PFW.
Dior, Nike, Dolce & Gabbana, and Louis Vuitton had the most success leveraging the Fashion Week conversation into followers.