Building on consumers’ affinity for 3D digital experiences, ‘Gifted’ brand Lancôme installed “Wonderland, The Wonderful World of Lancôme” in its Champs-Elysée store last fall. After a virtual walk through Paris and tour of the Lancôme house, visitors could choose one of seven experiences, one being digital interactions with the brands’ ambassadresses. The installation, featured as a Flash of Genius in our Digital IQ Index: Beauty | France, later traveled to London, Milan, Tokyo and Beijing.
88% of brands have increased sales up to 33% with in-store digital signage, and the digital signage industry is expected to grow to 250% from 2010 to $4.5 billion in 2016. It’s likely that we will see more high-tech in-store efforts from Beauty and Fashion brands.
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