Travelers increasingly expect a hotel’s mobile app to not only let them book rooms but also to make the stay more seamless and personalized, as we wrote about recently. Of course, that means having a mobile app in the first place: Of the 50 brands in the L2 Luxury Hotel Index, 38 host iOS apps and 34 are present on Google Play, either with an individual brand app or a parent app. Every Index brand offers some kind of mobile-optimized experience.

luxury-hotels-2015-mobile-site-vs-ios-app-adoptionWhile a bit late to the app game, Four Seasons is digitally Gifted — as ranked in L2’s recent Digital IQ Index for Luxury Hotels — so it’s no surprise that the company’s new iOS and Android app offers robust functionality for guests. Travelers can check in and out with the app and otherwise avoid a visit or call to the front desk by requesting in-room amenities (more blankets, different pillows, etc.), schedule a spa appointment, request laundry service, arrange for a car service and order up a room service meal.

Currently one-fifth of the 19 Luxury Hotel brands with both a mobile app and a mobile site enable app users to order room service and other hotel amenities.

luxury-hotels-2015-mobile-apps-vs-mobile-site-featuresThe Four Seasons app also includes a Recommends concierge feature — listing shopping, dining and entertainment ideas — and a Near Me feature showing the closest options. The app’s graphic theme changes based on which property the guest has booked. Four Seasons is planning an Apple Watch app for release later this year.

 

 


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