Our Digital IQ Index: Beauty | France report found that only a quarter of French Beauty sites are optimized for tablet devices, even though half of French internet users own a tablet. The gap marks a missed opportunity as French tablet users earn 73% more than the country average.
Chanel is the only brand in our French Beauty Index with a tablet-specific site, which does not support portrait viewing as its U.S. counterpart does. 16% of Index brand sites have responsive design, which allows viewing on the tablet’s small screen. Of those, Neutrogena and Jean Paul Gaultier’s have swipeable imagery and Shiseido’s enlarges the navigational menu and search bar.
French tablet ownership is expected to grow to 64% by 2017, and ad spend on the device is expected to increase as well. Even more incentive for French brands to step up their tablet game.