personal-care-france-google-search-visibility-top-ten (1) personal-care-france-google-search-visibility-top-ten (1)

These graphs from the Digital IQ Index: Personal Care France shows sites that appear in the top ten non-brand keyword search results in each personal care category. Brand sites infrequently appeared in the top three results, exceptions being Oral B and Tampax. Brands in certain categories did better than others. For example, top ten results for sun care contained many brand sites:,,,, and However, even those brands were outperformed by,, and


Overall, there is a lot of search real estate to be grabbed from non-retailers.  Health information website appeared in the top three most frequently appearing search results in six of eight categories, while (a consumer information site that links to various online shops) appears in the top three for two personal care categories.

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