These graphs from the Digital IQ Index: Personal Care France shows sites that appear in the top ten non-brand keyword search results in each personal care category. Brand sites infrequently appeared in the top three results, exceptions being Oral B and Tampax. Brands in certain categories did better than others. For example, top ten results for sun care contained many brand sites: Loreal-Paris.fr, Clarins.fr, Mustela.fr, Nivea.fr, Nocibe.fr and Schwarzkopf.fr. However, even those brands were outperformed by Sephora.fr, Doctissimo.fr, and Beaute-test.com.
Overall, there is a lot of search real estate to be grabbed from non-retailers. Health information website Doctissimo.fr appeared in the top three most frequently appearing search results in six of eight categories, while Beaute-test.com (a consumer information site that links to various online shops) appears in the top three for two personal care categories.
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