Heineken USA executives told AdAge they have increased Heineken’s 2015 marketing budget by 6%, of which 30% of that will be allocated to digital. That means the beer importer upped its marketing budget by 20% from the previous year. Crowned ‘Genius’ and ranked fourth in L2’s 2014 Digital IQ Index: Beer, Heineken has been at the top of almost all its digital marketing channels.
It has the largest global Facebook audience.
Heineken USA is the third most-viewed channel among beer brands in the study. Heineken was able to grow views by 320% between March 2013 and March 2014.