Share influencer content. 70% of brands have influencer partnerships on Instagram, but just 10% re-post the content that influencers create on their own accounts. This is a major missed opportunity, as images featuring influencers score 17% more engagement.
Think small. Brands are most likely to mention influencers who boast over a million followers. However, influencers with less than 100,000 followers mention brands in their posts approximately three times more frequently.
Build loyalty. Some of the biggest influencers promote multiple brands. The average “Celebrity” influencer was mentioned by 17 brands within five verticals during the study period, and the average “Mega” influencer was mentioned by nine brands within three verticals. This can make it potentially challenging to secure consumer trust.