In our inaugural Intelligence Report: Wearbles, we discuss the importance of fashion to the acceptance of wearable devices, including Google Glass, which last week launched a line through DVF. Diane Von Furstenberg herself was in attendance at the event, which took place at an open showroom near Google’s New York City offices. Attendees had the opportunity to try on the DVF-designed glasses and watch models walk the runway wearing both DVF clothes and Glass.
Glass has faced an uphill battle of perception ever since Google officially announced the project in April 2012. From the very beginning however, the company realized that fashion would be pivotal to eliminating the “glasshole” factor. Diane Von Furstenberg was an early collaborator, creating the video DVF [through Google Glass] as part of the runway debut of Glass in September 2012. Although 2013 saw rumors swirl about whom Google might collaborate with, including the likes of DVF and Warby Parker, an initial fashion-centered partnership did not emerge until March 2014, when Google announced it would work with Luxottica, the world’s largest eyewear company. In spite of Google’s Luxottica deal, and a line of Google-designed prescription frames launched in 2014, it appears that Google never dropped its ties with DVF over Project Glass.