While their videos didn’t make it into L2’s Instagram vs. Snapchat report, these brands offer lessons in how to compose effective Snapchat content –from special event coverage to daily updates.

Goose Island
The beer maker’s videos are fun and playful, a departure from competitors’ typical offerings on the platform. For example, a phone camera wobbles unsteadily around the Goose Island brewery and reflects the casual vibe characteristic of Snapchat content.

Anastasia Beverly Hills
The Instagram sensation has extended its social tendencies to Snapchat, where it accounts for 28% of all content published by Beauty brands. On Snapchat, nothing is too personal: the brand’s daily posts often portray the founder’s daily pursuits, such as doing yoga.

Valentino
Even though live events are a perfect fit for Snapchat, they account for only 15% of brand content. Valentino’s live-stream of its recent runway show indicates how Fashion brands can leverage events to gain a following.

Valentino's live-stream

 

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