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L2 released an animated video along with the Intelligence Report: Omnichannel Retail | Canada, made in partnership with Google. Here are a few highlights from the clip:

 

– 68% of Canadian online shoppers reported making an e-commerce purchase from a company headquartered outside the country, despite steeper shipping costs, import fees and extended delivery windows.

 

– The diaspora is caused by weak Canadian infrastructure online and limited offerings. 72% of those who shopped foreign stores online said they did so because they were unable to find what they wanted on Canadian retailers.

 

– Amazon.ca, who launched 14 new product categories in 2013, stands to benefit from the weak Canadian e-commerce landscape. Filling the gaps and launching Amazon Prime led to exponential growth of Amazon.ca traffic in the past year.

 

– Canadian stores can compete with Amazon by taking advantage of their local footprint and improving their omnichannel retail practices, which they have historically underinvested in. 34% of brands in the L2’s Intelligence Report: Omnichannel Canada offer in-store pick-up for online purchases.

 

– Canadian Tire does not offer direct e-commerce, but gives customers a view of in-store inventory online.

 

– Walmart saw a 20% increase in conversion once it re-launched its mobile, tablet and desktop sites to integrate offline and online inventory.

 

For more on the Canadian retailers’ omnichannel practices, download an excerpt of our report.

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