L2 released an animated video along with the Intelligence Report: Omnichannel Retail | Canada, made in partnership with Google. Here are a few highlights from the clip:


– 68% of Canadian online shoppers reported making an e-commerce purchase from a company headquartered outside the country, despite steeper shipping costs, import fees and extended delivery windows.


– The diaspora is caused by weak Canadian infrastructure online and limited offerings. 72% of those who shopped foreign stores online said they did so because they were unable to find what they wanted on Canadian retailers.


–, who launched 14 new product categories in 2013, stands to benefit from the weak Canadian e-commerce landscape. Filling the gaps and launching Amazon Prime led to exponential growth of traffic in the past year.


– Canadian stores can compete with Amazon by taking advantage of their local footprint and improving their omnichannel retail practices, which they have historically underinvested in. 34% of brands in the L2’s Intelligence Report: Omnichannel Canada offer in-store pick-up for online purchases.


– Canadian Tire does not offer direct e-commerce, but gives customers a view of in-store inventory online.


– Walmart saw a 20% increase in conversion once it re-launched its mobile, tablet and desktop sites to integrate offline and online inventory.


For more on the Canadian retailers’ omnichannel practices, download an excerpt of our report.

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