Last week, we highlighted Williams-Sonoma as a role model at multichannel, citing multiple ways from our new Multichannel report that the specialty retailer has used digital to drive sales in-store. Williams-Sonoma, however, is just one of several brands in the home category–our cross-sector report looked at 79 retailers, five of which were home-focused–to excel at certain aspects of the multichannel experience. Crate & Barrel, Ethan Allen, Restoration Hardware and Pottery Barn have all made concerted efforts to get shoppers off the computer or tablet or smartphone and in their front door. In the video above, L2’s Head of Research & Advisory Maureen Mullen talks about the home industry, as a whole, why it’s been so successful at connecting its digital and brick and mortar strategies, and what brands in less successful industries like Beauty (worst overall in our report) can learn from their example.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List