Last week, more than 450 senior-level executives from some of the world’s most iconic brands, retailers, and agencies attended the L2 Digital Leadership Academy. The exclusive two-day event featured several tactical sessions led by L2 research experts, globally recognized scholars, and industry thought leaders discussing business fundamentals and the biggest trends impacting organizations in the digital era.

In this video from the L2 Digital Leadership Academy, Scott Galloway discusses how the traditional rules of business don’t apply to the Big Four and identifies ways that brands and companies can fight back.

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