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Digital guided selling tools provide a great sales opportunity for home care brands, who can use them to showcase their products to consumers with a cleaning project in mind. Twenty-eight percent of brands in L2’s Home Care Index employ guided selling tools, but Lysol particularly excels at selling to those wondering what cleaning products they need. The front page of the brand site advertises products and tips for a clean life (cold prevention, preparing for a new baby) with a questionnaire on the right asking if the visitors prefer cleaning during the morning or night.

Screen Shot 2015-03-25 at 5.45.07 PMQuestions are dispersed throughout the site. For example, those who click on germ prevention tips are asked about how they make hand washing fun for their children. Products such as Lysol Touch of Foam and Lysol Disinfecting Wipes are Recommended based on the answers.

Screen Shot 2015-03-25 at 5.17.37 PMClicking on the answers directs visitors to a product page with reviews and a “Shop Now” button that hands off to anywhere from 6 to 13 retailers.

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