Copenhagen-based retail chain Tiger revealed this week that it is opening a store in New York’s Flatiron neighborhood. The store sells household wears on the cheap – topping out at $15. Designs are whimsical: cloud pillows with raindrops painted on them, retro bicycle horns.

The Danish retailer has been compared to Ikea more than once (here and here), and could be read as competition. Tiger will have the advantage of having a store close to public transportation and easier to stop by relative to Ikea’s Red Hook and New Jersey stores. However, Ikea, ranked second and Gifted in L2’s Specialty Retail study has enhanced the e-commerce experience in a way that attracts potential buyers and guides them towards purchase.

It attracts consumers searching for products by maintaining high visibility in organic search. It appears in 26% of first-page search results for Home and Gift-related search terms, more than any other study brand other than Crate & Barrel.

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On Facebook, the brand has maintained high engagement despite low community size.

specialty-retail-2014-facebook-absolute-engagement-and-community-sizeThe Ikea Catalogue app – which allows users to scan pages of a printed catalogue – is one of three retail apps (in addition to Forever 21 and Pink Nation) that appear in the top 200 iPhone apps list.

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For more on the digital strategies of Specialty Retail brands download a copy of L2’s study:

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