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L2 Director of Research & Advisory Maureen Mullen spoke about Michael Kors’ decision to be the first to post ads on Instagram. Mullen was not surprised, as Michael Kors is at the forefront of social investments compared to other luxury brands. Of the backlash, she said it is to be expected every time a social platform becomes commercialized. Ultimately, however, commercialization breeds innovation and ads will make Instagram a better platform.

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