Instagram has experienced exponential growth since 2011. It’s the virtual high-end mall that creates a desire to own. Except one problem: finding those coveted products can be impossible or difficult. At best, photographed items are tagged with the brand’s Instagram account which is just a step closer to several needed for acquiring that item. Brands also find it difficult to track which of those likes and comments result in conversion.
Startups are coming up with ways to shorten that link, and it’s working. Like2Buy places links on brand Instagrams that direct to product pages, and Charlotte Russe reported a 60% click-through-rate for the product pages for items featured on Instagram. In six weeks, Like2Buy resulted in 13,000 additional clicks on the Charlotte Russe website. Also interesting is that 61% of users that clicked on Charlotte Russe’s Click2Buy gallery did so more than once.
L2’s 2014 Intelligence Report: Instagram found that APAC brand Instagram accounts were nearly tripled in the previous year, and engagement rates were highest among Eastern and Western European brands and the U.S. For more insights on how Instagram has evolved in 2014, look out for our 2015 study to be released late February.
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