It’s no surprise Instagram is the platform of choice for sharing Fashion Week snaps. Besides being quick for posting and searching, it is popular among the fashion crowd. Our first Intelligence Report: Instagram found that retail and fashion dominate the platform’s top ten communities. This year, instead of standing by, Instagram participated to encourage shares and likes on the platform during New York Fashion Week. Most notably, it created a 6 by 27 foot wall of rotating Instagram pictures tagged #mbfw.
Instagram worked with Lucky Magazine Editor-in-Chief Eva Chen to host an “InstaMeet”, which gave a backstage tour of 15 Instagrammers. Chen’s photo of macaroons tagged #luckyinstameet received 3,000 likes.
Vogue and Instagram worked to create several Instagram-exclusive stories, videos that aim to tell a story and go beyond a recording. The first story published Monday was a series of videos on how to layer like an off-duty model. The video shot the models stripping away layers but edited in reverse to make it look as if they were bundling up.