Rebecca Minkoff recently placed a reel of user-generated content on its site using Curalate as a partner. The clothing and accessories brand gathered 10,000 user-generated images in the first three months, and handpicks the best ones for the reel. Today, Curalate released a report about the partnership and found the reel and related images had a 20% click-through rate. And users who viewed the gallery increased their time on the site by 11%, adding up to an incremental 95 hours a day.
L2’s Intelligence Report: Instagram (made in partnership with Olapic) finds placing user-generated content on brand sites increases conversion as well. Unfiltered photos with yellow and blue colors, posted with longer captions without question marks and exclamations have the biggest effect, up to a 7% increase.
Still, using Instagram as a conversion tool is underutilized. Just 14% of brands in the L2 study feature user-generated content on their site, suggesting room for growth.
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