Screen Shot 2014-06-24 at 10.59.48 AMNumerous articles have predicted the death of Facebook ever since CFO David Ebersman admitted last October that young teens were visiting the social media site less frequently. But a new study from Forrester suggests a different scenario. The drop among Facebook usage was just 3% among college-age members, and Facebook remains the most-frequently used social media platform. 79% of youth in the U.S. (ages 12 to 17) are present on Facebook, and of those 28% use the platform every day.

 

But Forrester research does not mention user interaction rate, or engagement, on Facebook, which according to our Intelligence Report: Instagram is 1/15th of Instagram’s. If everyone is just viewing, and not sharing, another platform is bound to topple Facebook from its dominant position.

 

Another interesting fact from the Forrester chart: Instagram’s percentage of hyperusers (those who use the platform every day) is on par with Facebook (27% vs. 28%) even though Facebook adoption is higher. Just over 50% of youth are present on Instagram. The stats suggest an addictive platform ready to explode.

L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List