L2’s Intelligence Report: Wearables, made in partnership with Intel, noted that device appearance was one of the top barriers to consumers embracing wearable tech devices. Thirteen percent of US consumers cited look as a reason they would not purchase smart devices, after high cost and privacy concerns.
As discussed in at the lunch research briefing on the topic, wearable devices in the market are scarce. And as most people choose accessories based on design, or a logo they would like to identify with (not Google or Samsung’s), a partnership between luxury and tech seemed inevitable for wearable tech to be coveted beyond the tech world.
Now it’s here. Opening Ceremony and Intel revealed today the MICA (My Intelligence Communication Accessory) to be sold at Barneys. Priced under $1,000, the MICA has a subtle touchscreen display coated with scratch resistant sapphire on the inner side. One version will be made with black watersnake skin, pearls and lapis. The other will be made with white snakeskin and obsidian.
A few other fashion brands have made a foray into wearables. DVF partnered with Google Glass to make frames sold on Net-A-Porter, and Rebecca Minkoff is set to release two bracelets priced at $60 and $120; one doubles as a charger the other notifies users when they receive a message on their phone.