Jaguar’s upcoming September release for the XE small sedan will serve as the debut for the brand’s new infotainment system, InControl. The system will provide remote telematics functionalities such as pre-set climate controls for each day of the week, lock control, and the ability to start and stop the engine. Infotainment-specific functionalities will include, in short, what has become expected from connected cars; the ability to port apps from iPhone and Android to the vehicle’s 8-inch dashboard display. All of these features will be supported by a Wi-Fi hotspot from the vehicle, similar to what has been built by the likes of Chevrolet, Tesla, and Audi.
Digital IQ Index: Auto revealed that brands have largely missed the opportunity around controlling the fate of the connected car. On average, connected car apps receive only 2.4 stars in the iTunes Store, compared to the 3.5 stars average across all auto app categories. As a result, Apple and Google have each created their own platforms to enable connectivity between smartphone and dashboard, and companies like Intel have created their own connected car platforms.
In spite of these developments, which has seen over two-thirds of brands signing up to support either Apple’s CarPlay or Google’s Android Auto, a number of automakers are still launching initiatives to perfect the connected car on their own terms. Further information on this topic will be included in our upcoming Auto: Insights Reports in September, a series of five reports on the Auto industry’s digital competence.