L2 Founder Scott Galloway will speak at the Fragrance Foundation’s 2012 State of the Industry Luncheon on November 15. The event will present an annual economic review and forecast of the US fragrance market and discuss how today’s global consumer is influenced by the digital space. Established in 1949, the Fragrance Foundation is the non-profit, educational arm of the international fragrance industry and the source for historic, cultural, scientific and industry related reference materials.
Scott will present findings from the 2012 Digital IQ Index: Fragrance to executives from prestige brands including LVMH, The Estée Lauder Companies, Elizabeth Arden, Chanel and Coty among others. The other guest speakers are Wade Gerten who will talk about Facebook commerce, Carrie Mellage who will address the state of the fragrance industry and expectations for holiday, and Andrew Morse who will speak to the current global economy.
Attendance is limited to industry professionals, but we will be live tweeting during the presentation on November 15 starting at 11:30am. Please follow us @L2_ThinkTank for live coverage of the discussion.