L2 CEO Ken Allard speaks with CEO of Foursquare on the changing state of social media, the difference between Foursquare and Swarm, and what he would have done differently. Crowley says the challenging part of social media is to continue staying part of people’s lives, while the darlings of the medium change. He split the company into Foursquare and Swarm to focus on Foursquare’s discovery element. He predicts innovations in the next few years will be devices understanding each other and user patterns.

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