Earlier today, L2 Founder Scott Galloway discussed who he believes might succeed soon-to-retire Microsoft CEO Steve Ballmer on Bloomberg’s ‘Surveillance.’ “If he wants this job, it’s his,” Galloway said of Ford CEO Alan Mulally, a leading contender for the job and a man whose turnaround of the Detroit automaker during the Great Recession has earned him a reputation for generating big results through hyper-efficient management. Though Galloway acknowledges there’s no failsafe formula for taking a company from less relevant to relevant, he does identify two key factors–product innovation and innovative digital programming–a leader must prioritize to come from behind and compete with the Apples of the business world. For the full interview, click here.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List