Even though greater China (defined as Mainland China, Hong Kong and Macau) surpassed Japan last year to become the world’s second largest luxury market, Japan still technically holds that title. But not for long, according to most estimates. At some point this year, Mainland China is expected to eclipse the island nation, firmly establishing the region’s new luxury order. In our new 2013 Digital IQ Index: Japan study, we explore Japan’s changing luxury landscape, looking at the digital performance over the past year of 100 global brands in the local market according to: Site, Digital Marketing, Social Media and Mobile. In the infographic below (click for greater detail), you’ll get a rich data snapshot of the country that still accounts for more than half of Asia’s wealthiest residents and whose economy is starting to show signs of resurgence after a decade of deflation and financially devastating natural disasters.


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