In just the last few years, mobile has become an overriding influence in modern consumer behavior, forcing brands, retailers and platforms across the service spectrum to rapidly adjust. From the first world to the third world, mobile browsing, sharing and buying is increasingly becoming the go-to method, especially among Millennials, who will eventually become brands’ target, big spender generation. To see vertical-specific examples of the the mobile revolution or to see how tablet behavior differs from smartphone behavior, here below is a data-rich infographic from our recently released Intelligence Report: Mobile (click for greater detail).
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