Historically, luxury brands have been standoffish towards the internet. And now, e-commerce still accounts for a small percentage of sector sales (6%) while 80% of growth in the category is tied to digital. L2 Co-founder and Head of Research & Advisory Maureen Mullen explains why the future of luxury e-commerce looks more like Burberry than Kate Spade. Burberry does not report e-commerce revenues in its annual reports as digitally influenced sales measure the full ROI of digital investments.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List