L2 Founder Scott Galloway and Head of Research & Advisory Maureen Mullen will speak at FIT’s Cosmetics and Fragrance Marketing and Management Master’s in Professional Studies Alumni Association event on October 30, 2012. L2 will present “Brands as Media Companies” — insights on how brands generate meaningful digital content on their owned and social media properties in order to connect directly with their consumers. The event is sponsored by the Estee Lauder Companies and FIT alumni. Representatives from a number of brands including Chanel, LVMH, L’Oreal, Shiseido, and Coty Prestige will be in attendance.
The Cosmetics and Fragrance Marketing and Management Program at FIT provides advanced education for professionals in the cosmetics and fragrance industries in areas of product development, business, retail management, and marketing. Graduates from the program can be found holding senior and executive level positions and driving innovation across the industry.
While the event is open only to FIT program alumni, we will be live tweeting during the presentation on October 30 starting at 5:30PM. Please follow us @L2_ThinkTank for live coverage of the event.