Last month, at our first clinic of the year (Focus: 2013), 180 L2 members received a half-day tutorial on the near-future of China, New Retail, and the ‘Enterprise Effect.’ The first session on China was particularly well-received, with presentations from the Estée Lauder team responsible for Osaio, the beauty brand’s first line developed specifically for China, Doug Guthrie, Dean of George Washington University’s School of Business, and Maureen Mullen, who heads up both Research & Advisory here at L2.
Below, we’ve excerpted a 5-minute clip from Maureen’s presentation, where she discusses Chinese luxury sales growth, ecommerce adoption, global/China-local site integration, and the continued disparity between brand ad spend and user time spent on various platforms (TV, internet, magazines, etc.).
If you would like a more in-depth look at our most recent Digital IQ Index: China, click here.
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