Earlier this month, we were pleased to welcome Elisabeth Hartley as our new Head of Advisory. To introduce her and get a sense of her vision for the advisory team moving forward, we sat down and asked a few questions about her professional life before arriving at L2, what her goals are here, and what she looks forward to most in this new position.
Where were you prior to L2, and what about this new position convinced you to make the move?
I’ve worked in strategy consulting for over a decade, primarily with Booz & Company’s consumer and retail practice. As a classically-trained management consultant, I’ve had the opportunity to help some of the world’s leading brands and retailers develop winning growth strategies and embed these strategies into their organizations to build truly differentiated capabilities. Cutting one’s teeth on some of the most pressing issues facing senior leaders globally has been a wonderful training ground, particularly in the areas I’m most interested in, like digital media, marketing and e-commerce, and the beauty, luxury, fashion and specialty retail sectors.
Why L2? The team at L2 is consistently punching above their weight class. Founded in 2009, L2 has quickly established itself as the de-facto digital authority for a sizable and rapidly growing number of members. Leveraging L2’s foundational research as a platform to help these brands and industry partners develop tailored digital growth strategies–to lead the advisory side of that–it was an opportunity I couldn’t pass up.
How would you say that advisory at L2 is different from consulting at other firms?
L2 operates in the sweet spot of providing cutting edge, data-driven digital research, education, and advisory for many of the world’s leading prestige brands. L2 members benefit not only from rich industry benchmarking and market research insights but also from targeted advisory services designed to help them strengthen their digital muscle–this ranges from real-time “flash consulting” to more in-depth engagements in areas such as e-commerce, mobile, social, digital strategy and organization.
L2 advisory is unique in how we partner with members to develop customized strategies that are anchored in competitive research and strike the right balance in scoping opportunities that are both leading-edge and visionary, yet also pragmatic and tangible for that member. Our advisory services are designed to work within digital operating budgets, media and marketing plans–this approach is inherently actionable, impactful and highly valuable to help members “up their game” in all aspects of digital.
You’ve been here for a few weeks now–have there been any surprises about the work and/or team so far?
It’s exciting and reassuring to see firsthand that the L2 team really “lives the dream.” Everyone here is genuinely passionate about their work and fully committed to delivering the best suite of products and services to L2’s members. That energy is palpable as soon as you step into the office. I find it incredibly motivating.
What are your short term and longer term goals for L2’s advisory work?
In the short term, I am immersing myself in L2’s research methodology (fact: a single brand’s competitive benchmarking score is comprised of over 650 distinct digital attributes), meeting with as many L2 members as possible, and leading several exciting advisory projects already underway. Longer term, I am focused on making L2 the leading boutique consultancy for prestige brands around the world.
If you weren’t consulting, what would you be doing?
In all honesty, I’d be developing a framework to analyze what a career consultant should do post-consulting! That, and a lot of beach reading, yoga and running.
To learn more about L2’s advisory services, click here.