Today marks the release of our third-annual Digital IQ Index: Hotels study. This year’s report benchmarks the digital competence of 57 Hotel brands according to 675 data points across four digital dimensions: Site, Digital Marketing, Social Media, and Mobile. Through our research, we explain the past and current digital landscape of the Hotel industry, offer insight on industry trends, and highlight brand case study success stories, or ‘Flashes of Genius,’ from the past year. As always, we also provide a comprehensive ranking of all the brands included in our research, assigning each a Digital IQ of Genius, Gifted, Average, Challenged, or Feeble.
This year, there was just one Genius: W Hotels. The Starwood property moved up an impressive eight spots from last year to dethrone Four Seasons in 2013. W earned the top title by performing well in a variety of categories, including emerging social media (their partnership with Instagram, just one example), and creating engaging, original content that connects its various properties to the latest music, fashion, and design news. A strong site rounded out W’s digital profile.
For the full top 10, see the chart below:
To learn more, please download an excerpt here and watch our original animated Digital IQ Index: Hotels video below. Also, be sure to check the blog often over the next couple of weeks for additional report-related posts.