In the video above, L2’s Head of Research & Advisory Maureen Mullen discusses why high-end luxury brands have been particularly slow to adopt robust multichannel strategies. Referencing findings from our new Intelligence Report: Multichannel Retail, Mullen raises the issue of some brands’ systemic flaws that make digital and brick-and-mortar integration more difficult (if not impossible), and how some brands like Louis Vuitton and a good number in the Watches & Jewelry vertical–driven in large part because their big ticket merchandise isn’t available for purchase online–serve as role models in a mostly lagging multichannel luxury space.

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