Today, we released the final study in our Digital IQ Index series focused on the APAC region. This installment, a supplement that examines the digital competence of 95 global and 5 local prestige brands in ‘The Gateways’ — Singapore, Hong Kong and Taiwan — follows recent study releases on China, Japan and South Korea. Two of the elements L2 reports are best-known for are strong design and clear data visualization. In ‘The Gateways’ supplement, we include a full-page infographic dedicated to each of these important markets, filled with data points covering the four primary areas of digital that the Digital IQ Index methodology measures: Site, Digital Marketing, Social Media and Mobile. In looking at these three infographics, you’ll get a better sense of each of these markets’ unique digital makeup. Click on the images for greater detail.
To download an excerpt of this new study, click here.