In this video, L2 VP of Beauty Claude de Jocas discusses a hair color startup often referred to as the Warby Parker of hair, Madison Reed. Madison Reed sells subscription hair kits and generates 90% of sales from its website, but capitalizes on retailer visibility by distributing individual kits on Ulta, QVC, and Sephora. See full video to learn how Madison Reed integrated content in the path to purchase, grew its email subscribers to 800,000, and challenged more established brands with its SEO strategy.

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