For luxury living, Hong Kong is the most expensive city in the world. The Asian epicenter for finance, high-fashion and high-stakes gambling, Hong Kong is known for everything modern, innovative and well, elite. Adjacent to the Victoria Harbor at one of the island’s most exclusive hotels, however, something surprisingly pluralistic (and affordable) is set to take place. At the popular Café Causette on the mezzanine level of the Mandarin Oriental Hong Kong, executive chef Uwe Opocensky is hatching a plan with a few friends.
Make that 11,584 friends.
Between March 12-25, Café patrons can order a special platter of five mini-burgers, each one representative of varying local ingredients and cooking traditions. Afterwards, waiters will give diners instructions and a special QR code encouraging them to login to their Facebook accounts, become a fan of the hotel and vote on the burger they would most like to see earn a permanent spot on chef Opocensky’s rotation. As an additional reward for participating (because let’s be honest, the burgers’ $11.33 price point is a reward in itself), the Mandarin Oriental will also give away dinner and drinks for six, four and two, to randomly-selected voters.
Having had success with similar initiatives in the past, Mandarin Oriental Hong Kong — whose page boasts almost three times more fans than both New York and Singapore — enhanced this particular effort by reaching out to area food bloggers for support and going cross-platform, promoting on Weibo and other popular social media sites.
The five burger choices, include:
- Braised pulled pork with BBQ sauce and mayonnaise
- Short rib pulled beef with rib sauce
- Stewed pulled lamb shoulder with BBQ sauce and mustard mayonnaise
- Confit corn-fed pulled chicken leg with hot pepper mayo and BBQ sauce
- kimchi with freshly shucked oysters