L2 is pleased to announce the hiring of Matthew Burns, who will serve as the lead for our rapidly expanding European business. Burns, who will be based in London, brings with him a decade of experience and industry expertise. “I joined L2 in part so I could return to the Prestige industry,” the Geneva native said. “But what really attracted me to the position was the chance to work for a firm that converts consumer love for brands into digital excellence that ultimately benefits shareholder value”. Prior to L2, Burns led global strategy for GlossyBox, the world’s largest e-commerce beauty products subscription company. Before that, he worked for several years at both McKinsey and Procter & Gamble Prestige, where he worked across industries on marketing and strategy projects. A graduate of the University of Chicago and Wake Forest University, Burns has the distinction of being the youngest person to ever play on the Swiss National Basketball team.