In anticipation of Valentine’s Day, Michael Kors is getting his social media effort in the mood with a new romance-themed campaign. Throughout February, the Kors brand will foster online discussions with consumers about the people and places–and let’s be honest, the things–they are in love with this year. The main component of the campaign is the hashtag #FallingInLoveWith, which can be used across platforms like Twitter, Instagram and Facebook. As part of the campaign, Kors is also launching special features on its “Destination Kors” blog and Pinterest page. The designer’s e-commerce site is in on the love-fest, too, with a specially-curated ‘Falling in Love’ lookbook, complete with practical tips like: “Move all the sparkly stuff to the front of your closet”.
Also on Twitter, the Kors team will partner with Marie Claire and Neiman Marcus to co-host a live chat series, the first installment of which begins today, February 6. Over the next two weeks, in the build-up to V Day, the brand will market the campaign with ’10 Things Worth Falling in Love With’ emails. The photos featured in each of these messages will also be accessible via the Michael Kors Instagram feed.
Although just launched, this new initiative has already garnered major online buzz for the American design house; over the last week, the Michael Kors Facebook page alone saw a spike in fan growth, adding approximately 3,000 new fans per day.
If only all Valentine’s Day efforts were this successful…