Yesterday, Michael Kors was the fashion industry’s sole representative in the ‘Titan’ category of TIME’s 2013 Top 100 list, putting him alongside Facebook’s Sheryl Sandberg, Tesla’s Elon Musk and Huawei’s Ren Zhengfei. More than just a successful designer, businessman and TV celebrity, Kors’s inclusion on this list establishes that he is an influencer. Over the past several years, Kors better than almost anyone else in the fashion field has leveraged his own media influence to build his brand into what L2’s Head of Research Maureen Mullen calls the “hottest brand in prestige” today. In the video below, our second in an ongoing series of interviews with the L2 research team, Mullen explains why she makes this assertion, what role digital has played in the brand’s success, and how others in the sector can learn from the Michael Kors example.
L2 emails keep you up to date on how brands are leveraging digital to grow their businesses.
Join Our EMail List