Michael Kors announced to shareholders this week that it is focusing on wearable tech and will divulge details in the upcoming months. The brand has expressed interest in tech-centered products such as lipstick tubes and compact mirrors that double as phone chargers. These new products could be a welcome change in the sea of almost-identical fitness tracking devices and high-end watches. L2’s 2014 Intelligence Report on Wearables found that smart clothing shipments were less than a million worldwide, while 44.62 million activity trackers were shipped.
On Amazon, 59% of wearable product SKUs fell in the fitness & wellness category and 19% were smart watches.
Michael Kors’ entry into wearable could also expand the price range of wearables with style and quality, as the brand is synonymous with affordable luxury. In L2’s report, expense was the No. 1 barrier to wearables purchase, cited by 54% of U.S. consumers.
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