Although 70% of travelers are interested in checking into hotel rooms via mobile, just 19% of booking applications by Prestige Hotel brands enable it. Marriott, Aloft and Starwood Hotels’ Accor are a few early movers.
Marriott added mobile checkout to its brand apps in February. Marriott’s check-in service – launched in July – has processed more than 150,000 mobile check-ins between July and February. Accor offers check-in and checkout to its loyalty members at 60 properties in 13 countries and aims to expand that to 1,000 by year-end. During the pilot, 40% of Accor’s guests used the feature.
Starwood’s Aloft hotels are testing keyless technology through the SPG app. Guests can unlock the room door by simply holding their phone in front of the lock. Starwood plans to expand the keyless options to all W and Aloft hotels by the end of 2015. As more consumers use their smartphones for travel planning, offering mobile check-in will soon become a must for prestige hotel brands.
For more on mobile developments from Prestige Hotel brands, download an excerpt of our Digital IQ Index: Prestige Hotels.