L2’s Managing Director of Europe Simon Birkenhead discusses highlights from L2’s latest report on European Mobile Operators. A key focus of the report is how mobile operators attract and hook potential customers, and the research finds most of these efforts to be inconsistent. For example, 66% of mobile operators offer a signal coverage checking tool on their website, but just 16% allow users to check whether they are eligible for an upgrade. Due to the need for identity and credit checks and under-investment in omnichannel, mobile operators face an uphill battle for building an e-commerce business. See L2’s latest study to see how brands can overcome these challenges and contact Simon@l2inc.com to see how L2’s benchmarking can help your business.