E.U. Mobile Operators can differentiate their products by offering various digital services they create both in-house and through partnerships with third-party providers.

Digital TV services are the most widely adopted, according to L2’s Digital IQ Index: Mobile Operators Europe. Cloud storage services are also popular, offered by nearly half of operators.┬áSome brands are also trying to create their own music streaming services despite┬áSpotify’s clear dominance of the area.

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