Our Intelligence Report: Instagram says those who view an item for sale on Instagram are 7x more likely to buy than the average consumer. To nudge consumers to purchase, 14% of brands use services such as Olapic to gather Instagram photos and place them on e-commerce pages. Another service, however, LiketoKnow.It forges an even more direct link to e-commerce by letting consumers buy items directly from Instagram with a tap. If a post is tagged #Liketkit, those who like it and have signed up for the service will receive an email with a link to purchase.
Vogue was one of the first to embrace the trend with a #tbt photo of Kate Moss in bikini (Liking would send LiketoKnow.It subscribers an email with similar items) and pieces of the Steven Alan collection. Bloggers such as Anh of 9to5chic have used LiketoKnow.It to promote items from their partners.
As mentioned in our Intelligence Report, Instagram lends well to shopping because of its high-end mall look. As engagement continues to grow on the platform (15x that of Facebook at the time of the study), we can expect to see more services promising to create a more direct link from views to purchase.
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