felton-diq-visualization-2016-blog

Last week, L2 launched a new tool that provides an aggregate view of the over two million data points underlying the Digital IQ Index in 2015. It offers an interactive way to explore brand classifications (Genius, Gifted, Average, Challenged and Feeble) by digital dimension (Site & E-Commerce, Social Media, Digital Marketing, Mobile & Tablets) for the 1,800 brands L2 ranked in 2015. In the video, data visualization artist Nick Felton describes the process of designing for L2. See full experience and video here.

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